One great way to get people to read your direct email marketing messages and newsletters is to include special offers available only to the recipients. This email campaign strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. You can grow your email list fast by offering a referral program.
Make subscribing to your mailing list a two-step process. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
A marketing email should be short. Use direct language when possible. This will help to show readers that you value their time. A short message also ensures that readers will read the message from top to bottom. Keep in mind that you are likely to have important content throughout the entire email which makes this critical to your success.
Make sure your email marketing strategy makes use of "smart persistence." While persistence is important in email marketing, it’s only of value when your efforts are focused on the right audience. Persistence while targeting the wrong audience will simply waste your time and energy.