Email messages offer a fast medium in which to deliver personalized messages to your clientele. When mass marketing through email, make sure that your messages are concise and that they get right to the point. Customers would prefer to read short emails rather than long ones. Include several links to your site that further assist your customers.
Pick out a day of the week that has to do with the things your letter talks about, as well as the schedules your readers may have. Business-related newsletters are best mailed during working days, such as Tuesday or Wednesday. However, if your newsletter is leisure or family-related, send it out on Friday or the weekend.
Try to only send one email a week. Your readers most likely are busy and probably have many messages daily. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.